Social media marketing is the use of social media platforms and websites to promote a
product or service. Although the terms e-marketing and digital marketing are still dominant
in academia, social media marketing is becoming more popular for both practitioners and
Antarees Technologies offers Social Media Marketing services that drive sales — not just traffic. Whether you’re building a new website or optimizing your existing site, we’ll also create compelling Social Media Marketing content for maximum conversions. As your long-term growth partner, we review and optimize your Social Media Marketing campaigns every week, adjusting to continuously improve the quality and quantity of lead flow.
Facebook is the biggest social media site around, with more than two billion people using it every month. That’s almost a third of the world’s population! There are more than 65 million businesses using Facebook Pages and more than six million advertisers actively promoting their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.
YouTube is a video-sharing platform where users watch a billion hour of videos every day. To get started, you can create a YouTube channel for your brand where you can upload videos for your subscribers to view, like, comment, and share. Besides being the second biggest social media site, YouTube (owned by Google) is also often known as the second largest search engine after Google.
Instagram is a photo and video sharing social media app. It allows you to share a wide range of content such as photos, videos, Stories, and live videos. It has also recently launched IGTV for longer-form videos. As a brand, you can have an Instagram business profile, which will provide you with rich analytics of your profile and posts and the ability to schedule Instagram posts using third-party tools.
This is the “getting to know you” phase, where we’ll learn everything we can about your business and your goals. This includes competitive research and keyword research. We evaluate where you are now, we take a look at your competition, we study your buyers, and we evaluate your current tactics. We dig deep into the numbers to see where your current website falls short, addressing UX/UI areas for improvement. This allows us to build a cohesive project plan with a clear outline for implementation, effectiveness, and success.
Once we’ve learned about your business and your competitive advantage, we help you develop an actionable plan to optimize your site for search engines. This means making the necessary changes to your existing website copy to adhere to best SEO practices, including proper header structure, cross-linking between pages, incorporating the right keyword phrases (identified in step one) and ensuring all technical aspects are in place. Meta descriptions, page titles, canonical tags, and appropriate redirects will be established, and all public-facing content will be submitted to Google for quick indexing.
We’ll develop and publish useful content (blogs, news articles, and other website assets) created to address specific questions from potential buyers at every stage of the buyer’s journey, from “top of the funnel” (general interest) to “bottom of the funnel” (ready to purchase). Your content calendar will lay out a timeline for blog creation, social media promotions, press releases, and link-building. We’ll help you leverage your social media properties to engage new audiences and build a community of loyal followers. Finally, we’ll help you with content syndication, reaching out to industry leaders and media outlets to expand audience reach and grow your online footprint. We’ll identify potential partners and influencers to target for link-building campaigns and PR outreach.
Which channels are delivering the ROI you need? Which efforts are falling short? You won’t be left in the dark with clear, actionable reports built on up-to-date user data. Campaign performance will be constantly monitored against short-term and long-term goals. Regular reports will clearly lay out the status of every campaign and the results generated, allowing you to make course corrections where needed and double down on efforts that are clearly working for your business.
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