A full website redesign refers to the complete overhaul in code and presentation of a website. To put it in other terms, think of your website as a house that is being torn down to build a new one in its place. You might keep the logistical things like the pipes, electric hookups and sewage, but you are changing everything around it. Website redesign should not be a whimsical or fleeting decision for any business. Website redesign should be a marketing action that uses your data and future goals to move your business needle in the right direction! Do you think your website needs a redesign? Talk to our experts.

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If you’ve decided that your website needs a redesign, there’s usually some sort of obvious problem, eyesore or pain point that you’ve found (hopefully it’s not just “because”). After all, people don’t spend the time and money associated with such a headache-ridden project just for fun, right? Unfortunately, many times people want a redesign based off of their own impressions, but they key is: What do your customers think?

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