A house is only as strong as it’s foundation. Nothing will make your life hard more than building your E-commerce website on a poor Content Management System. You need to be able to easily create new pages and edit them at any time. Make sure you can add images, link to product pages, set SEO elements, and archive posts in a user-friendly way to generate interest and to create assets that can be easily shared on social media.

Let your customers create their own shopping experience by letting them filter through category pages. If they can sort by price, popularity or relevance, they can hone in on the items they really want to see. Don’t forget to use a “quick preview” feature so they don’t have to click through to a product page until they’re really interested in learning